Like that title? I thought it rolled off the tongue pretty well.
So Interbike is over now. It’s been a little less than two weeks now since the bell rang on Friday and the show for 2006 was over. I have mixed emotions about the close of the show because I really do enjoy the show and having the rare chance to talk to as many potential customers as possible. The show is a thing of beauty to me, so I look forward to it each year and hate to see it go… even though it nearly kills me each year.
I’ve talked about this to some extent before and I find myself compelled to ask the question again; why do we, as an industry, rely so much on half-naked women to sell bicycles? Don’t get me wrong, I am a big fan of women. I like them a lot. I think they are great. I’m as much a “guy” as the next guy, so a really beautiful woman is a great thing (you know what I mean honey). It just makes me wonder, is anybody paying attention to the fact that women make up the fastest growing segment of the market?
I know I’m not alone in this view, but I really feel like it is time that the cyclling industry grows up and gets out of the “boobs sell bikes” mentality. Seriously, haven’t we grown up any in the last 10-15 years? We keep talking about trying to attract more women into the sport and the industry itself and yet we continue to use scantilly clad women to sell bikes- or as is more accurate in the relation to Interbike, we use half-nude women to attract guys into our booths in hopes they will either order more product from us or at least remember our products after they leave our booth. Isn’t that what great product and/ or a great catalog is supposed to do?
If the cycling industry really wants to grow and be seen in a more professional light, it is time that it starts acting like it. I’m sure I’ll catch a bit of flack for this viewpoint, but it honestly embarasses me to see so much cleavage at the show each year. Yeah, yeah, I know… then don’t look. And I don’t… as much as possible.
Tell me; am I just an idiot thinking like this all alone or has anybody else been wondering when the industry as a whole will finally say “enough is enough”?
Chief Kool-Aid Dispenser
10/11/06- Hey, bike industry… there are some great comments posted here already. I admit that they come from contributors here and a friend, but they are great comments just the same. Great dialog going on- come be a part of it. I know you read the site- folks at Raleigh USA, Pacific Cycle, Specialized, VNU, Kettler International and even somebody from Trek have all been here in the past two days.
I promise nobody here will bite and if they do, their comments will be removed. There is nothing and nobody to fear. Come join the dialog to create a better bicycling industry for all of us.