Rebirth of the Kool

Here we are again, after a number of failed attempts to relaunch this blog… we’re finally crossing the threshold from “gonna” to “doing”. And to be perfectly honest, I’m happier than you can imagine!

This blog’s first post was on November 20, 2005– a short and simple introduction to the blog and its original intended goals/ purpose. Even though the past few years have seen barely any activity here (aside from claims that I was going to get it rolling again), the blog has somehow continued to get visitors and I’ve continued to be asked why I haven’t really restarted it. Honestly, that’s very flattering to me. To me, it shows there is still a “need” for a blog like this one- dedicated to the bike industry or other industries that choose to use cycling as a way to market themselves and their products/ services. Over the years, the content has varied from Marketing and PR, to news and current events within the cycling world- whether in the industry or the larger cycling community… and that doesn’t bother me. Not at all. I originally provided all the content myself, but then I realized that I didn’t have the time to maintain it by myself anymore, yet there were plenty of topics to discuss, and I’m blessed to know a lot people who are much smarter than me. That holds true today, as well.

Over the coming days and weeks, I will introduce new and old contributors as they share their first posts. I’ll provide a little background on each contributor, along with why I am so delighted they are a part of the Krew. Sincerely, the contributor list here is going to read like an All-Star roster. And it is. I am so pleased to be working with these fine folks- many you have likely heard of, and others who you will want to get to know better… trust me. My goal, as Chief Kool-Aid Dispenser, is to make sure that we uphold my original criteria of providing relevant content that is insightful, useful, and critical when needed. A sense of humor goes a long way too… trust me, again. We’re not here to simply shoot spitballs from the back of the class- this blog’s purpose is to educate, enlighten, share, and hopefully encourage real, open, and honest dialog. If we stray from those simple principles, I hope that you will let us know- because they are very important to me.

With the size and variety of the contributor list, it might get a little noisy around here- which is a good thing. It should also mean that content remains fresh and covers tons of topics. We have folks from nearly every corner of the cycling world; sales reps, manufacturers, marketers, advocacy experts, retail, media, and from multiple continents… and more will follow. The content is guaranteed to be unique and thoughtful. Again, that makes me extremely happy.

 

(Sharing a meal- hot pot- Taiwan style.)

So, nearly 7yrs after this blog was created, it has now become something much bigger and much more special than I ever imagined it would. I thank you for remaining or becoming interested in this silly project, and I am very much indebted to the incredible group of people who will be working with me to provide content here. We may not post every day, but you can bet there will be some incredible content coming your way, so stay tuned and check in often.

Once again, thank you for putting up with my repeated proclamations of our return from the dead. This time, I’m pretty confident in the likelihood it’s going to stick. I look forward to sharing each new contributor with you, and like you, I can’t wait to see what they have to say.

In closing, I’d like to say- “WE’RE BACK!”

This is gonna be really good.

Tim Jackson
Chief Kool-Aid Dispenser

 

(Me with my first bike- the beginning of the end… and the beginning of a lifelong love.)

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