Category: We’re not dead

No really, we’re not dead; new post coming soon!

Ok, so, I realize that our “rebirth” hasn’t exactly been supersonic. All of us were very excited to relaunch this thing and then life, work, holidays, illness, etc stepped into the way. For me personally, this all coincided with starting a new job and developing one of the most significantly paralyzing bouts of Writer’s Block® I’ve ever endured. (I’ve been able to pride myself in working through blocks like this before- even creating entire catalogs while fighting this ailment… but not this time.)

That said, it still sucks that the excitement kinda came and went…

However, that will hopefully change very soon. I am proud to announce the first post from a new contributor has recently landed in my inbox and will be landing in this space within a day or two. I’m supremely proud to be able to introduce this contributor to this audience and the first post is a good one… so you’ll wanna come back and read it.

Stay tuned… I promise, it’ll be worth it.

Thank YOU all for your support and patience. Here’s to an incredible 2013.

Tim Jackson
Chief Kool-Aid Dispenser

Rebirth of the Kool

Here we are again, after a number of failed attempts to relaunch this blog… we’re finally crossing the threshold from “gonna” to “doing”. And to be perfectly honest, I’m happier than you can imagine!

This blog’s first post was on November 20, 2005– a short and simple introduction to the blog and its original intended goals/ purpose. Even though the past few years have seen barely any activity here (aside from claims that I was going to get it rolling again), the blog has somehow continued to get visitors and I’ve continued to be asked why I haven’t really restarted it. Honestly, that’s very flattering to me. To me, it shows there is still a “need” for a blog like this one- dedicated to the bike industry or other industries that choose to use cycling as a way to market themselves and their products/ services. Over the years, the content has varied from Marketing and PR, to news and current events within the cycling world- whether in the industry or the larger cycling community… and that doesn’t bother me. Not at all. I originally provided all the content myself, but then I realized that I didn’t have the time to maintain it by myself anymore, yet there were plenty of topics to discuss, and I’m blessed to know a lot people who are much smarter than me. That holds true today, as well.

Over the coming days and weeks, I will introduce new and old contributors as they share their first posts. I’ll provide a little background on each contributor, along with why I am so delighted they are a part of the Krew. Sincerely, the contributor list here is going to read like an All-Star roster. And it is. I am so pleased to be working with these fine folks- many you have likely heard of, and others who you will want to get to know better… trust me. My goal, as Chief Kool-Aid Dispenser, is to make sure that we uphold my original criteria of providing relevant content that is insightful, useful, and critical when needed. A sense of humor goes a long way too… trust me, again. We’re not here to simply shoot spitballs from the back of the class- this blog’s purpose is to educate, enlighten, share, and hopefully encourage real, open, and honest dialog. If we stray from those simple principles, I hope that you will let us know- because they are very important to me.

With the size and variety of the contributor list, it might get a little noisy around here- which is a good thing. It should also mean that content remains fresh and covers tons of topics. We have folks from nearly every corner of the cycling world; sales reps, manufacturers, marketers, advocacy experts, retail, media, and from multiple continents… and more will follow. The content is guaranteed to be unique and thoughtful. Again, that makes me extremely happy.


(Sharing a meal- hot pot- Taiwan style.)

So, nearly 7yrs after this blog was created, it has now become something much bigger and much more special than I ever imagined it would. I thank you for remaining or becoming interested in this silly project, and I am very much indebted to the incredible group of people who will be working with me to provide content here. We may not post every day, but you can bet there will be some incredible content coming your way, so stay tuned and check in often.

Once again, thank you for putting up with my repeated proclamations of our return from the dead. This time, I’m pretty confident in the likelihood it’s going to stick. I look forward to sharing each new contributor with you, and like you, I can’t wait to see what they have to say.

In closing, I’d like to say- “WE’RE BACK!”

This is gonna be really good.

Tim Jackson
Chief Kool-Aid Dispenser


(Me with my first bike- the beginning of the end… and the beginning of a lifelong love.)

Please excuse our e-dust…

Alright, it’s really gonna happen. We’re going to be back bigger, better, and stronger than ever with new and old contributors, and a renewed commitment to providing compelling commentary, insight, analysis… and hopefully a few laughs along the way.

Please allow us (by “us” I mean “me”) a little time to migrate everything over from Blogger to WordPress, refresh links, dump the old spam comments, and generally clean up.

As the host of this party, my real job is to make sure the guests have a good time, and make sure there are enough snacks for everybody. I’ll be contributing as well, but I’m excited that the Kool-Aid Krew is going to be collectively providing great content here… which is terribly exciting for me. I can’t wait to introduce/ reintroduce all the contributors. The best part is making them write bios in third person; Tim likes that a lot, yes he does!

I’ll be back and forth here a lot as I work on things… even with a little content along the way…

Please stay tuned because things are going to get very interesting and entertaining. Promise.

Tim Jackson
Chief Kool-Aid Dispenser

Kool-Aid is coming back… sorta…

Hello… is this thing on?

It’s been since October of 2009 since this blog has been updated. Lots of changes have taken place in that time- obviously- and lots of great discussions have been missed. It’s been a long time since I last put out a call for guest writers to help keep this thing afloat- and I got a lot of great volunteers… in 2009!
So, with that said, consider this a repeat;
  • I am officially looking for guest writers to help bring this blog back from the dead… again.
  • Here’s the original Kasting Kall.
To all those who tossed their hat into the ring the last time, please feel free to toss it in again! To those who thought about it before, but held back… here’s your chance. AND… for those who are seeing this for the first time, I promise I’m a nice guy and won’t be mean as Editor… so send me a sample.
Thank you again (again),
Tim Jackson
Chief Kool-Aid Dispenser

Become a member of the Kool-Aid Krew!

Since November 20, 2005 this blog has been a stop and go project limited mostly by the lack of free time each of the various contributors has available… or in most cases, doesn’t have available. Somehow, despite this very sporadic and inconsistent history of posting, the blog continues to hold a readership and I still get frequent questions about when we’re going to be updating the blog again. Believe me, that’s a far greater compliment to me than you know.

From the beginning, the idea of this blog was to create dialog; a dialog between members of the cycling industry, retailers and consumers. The original focus was to cover marketing in the cycling industry and other industries that choose to use cycling to communicate their messages. Over time the focus changed a little and began to cover other cycling related news- with an intended focus being on how that news impacted the industry. I believe it is safe to say that we’ve covered quite a few different topics over the nearly four years we’ve been here and it’s safe to assume that the focus will remain fairly diverse.

Since each of the contributors listed on the right side of this page have very diverse viewpoints, it is clear that things will remain pretty diversely covered within the posts here. And here’s where you potentially come in…

We’re looking for new contributors for the blog. Want to join us? Then send a writing sample (or link to your existing blog, etc) and a brief bio to me at timothyvjackson (at) gmail (dot) com. You don’t need to be in the bicycle industry to qualify, since we are looking to keep things diverse around here- varying viewpoints are very much desired. One thing that is required though… a thick skin and a good sense of humor. We don’t want or allow sniper attacks on brands or people, so if you have an axe to grind you’ll need to grind it elsewhere. We also don’t allow sexism, racism, bigotry or political/ religious firebombing. In essence, we’re here to be informative, invite discussion that has the potential to move a topic towards change and overall shed light on important topics that tie to the life and health of the cycling world and industry… even if it takes a little searching to find that connection from time to time.

So if you’ve got a burning desire to become a member of the Kool-Aid Krew, drop me a line and let me know. The goal is to have a large enough team of contributors to ensure that the site is updated at least once a week so that the burden does not fall onto any one person’s shoulders. If you’re a little shy about becoming a regular contributor, listed on the site, feel free to submit a post as a guest contributor as well.

Thanks again to all of the folks who have supported and encouraged this sporadic endeavor. We hope to make things a little more exciting around here in the coming months… including a change in the looks of things. Please excuse our e-dust as we do a bit of housecleaning… it will hopefully prove worth the patience.

Tim Jackson
Chief Kool-Aid Dispenser

Coming back from the dead…

Ok, I know I’ve said this at least a dozen times over the span of the past year or two, but I really am going to try to bring this site back from the dead. With all that is going on in the world economy and in the world of the cycling industry, it is time to find the time to start posting here again.

I will be doing my best to come back- even if on an irregular basis- and post commentary on what I believe is happening in the cycling world, specifically for the industry. The original focus of talking directly about the marketing aspects of the industry will become a bit blurred going forward. Speaking only about the marketing side of things seems a little like under serving the isues of the day. As the world economy spirals in a free fall, it is important to talk about the new and heightened rolls the cycling industry can play during this time.

So, whether my friends and esteemed contributors here are able to find the time and/ or energy to come here and speak too, you will at least be seeing me from time to time… with a bit more regularity than the past year or so.

Don’t call it a comeback, because it won’t feel like one completely. Call it a slow and erratic re-emergence from the dark little cave of being far too busy to organize my time better. That just sounds more truthful. That said, I’m glad to be back here in this space and I look forward to firing up the conversations and hopefully bringing insight to the cycling industry for those who are in it or just want to know more about it.

Thank you for your patience- I’d like to get your readership back!

Tim Jackson
Chief Kool-Aid Dispencer

We’re not dead yet…

Things here have been quite quiet over the past few months- almost totally dead actually. Please don’t think that we’re gone for good… because we aren’t.

As is often the case, things get pretty nuts in the business as we get anywhere near the major tradeshows, with Interbike being the biggest for most of us who play in this sandbox of a blog. The weeks (even months) before Interbike can be an absolute hell and then the following weeks (or even months) can be just as bad as you scramble to follow-up on conversations and promises. Seeing as how a fair chunk of the readers here are from the industry in some way or another, you are already painfully aware of this situation- which probably explains why readership here has not vanished entirely.

As the Chief Kool-Aid Dispenser here, I wanted to announce that this blog ain’t dead yet and that more content will be coming in the coming weeks and on. So, thank you for your readership and patience as we all unearth and regain some semblance of sanity. Hopefully we’ll be back more often than we have recently. Hopefully.

I’m looking forward to attending the Japanese tradeshow, Cycle Mode, for the first time in a few more weeks. I’m looking forward to having another show to add to the comparisons of Interbike, Eurobike, Taipei’s International Cycle Show and Canada’s ExpoCycle. I hope to do a comprehensive analysis of the season’s shows afterwards… hoping.

Anyway, long story short- please don’t write us off and mark us off as dead just yet. We’re coming back and we’ll be providing more content in the very near future.

Thank you for your continued readership,

Tim Jackson
Chief Kool-Aid Dispenser